Insurance Claims Are Not Designed to Work in the Homeowner’s Favor

When water, fire, storm, or tree damage hits, most property owners don’t lose money because of the damage — they lose it in the claims process.
PURE helps you protect your position with documentation, clarity, and disciplined restoration planning.

Here’s What Most

Homeowners Are

Never Told

  • “Approved” does not always mean fully funded

  • Mitigation is not restoration

  • Scope gaps show up late — when leverage is lower

  • Early photos, notes, and documentation shape outcomes

Types of Losses

We Support

Water Damage

Plumbing, toilets, washers, busted pipes

Fire & Smoke Loss

Stabilization, documentation, rebuild planning

Storm Damage

Roofing, exterior, and interior claims alignment

Structural Damage

Emergency response through reconstruction

Meet Mr. Stokes

I’m Jenard Stokes, founder of PURE.

I’ve spent years inside the restoration and claims world — not just repairing properties, but seeing exactly where homeowners get underpaid, delayed, or misled by incomplete scopes.

My approach is simple:

  • Educate first

  • Document early

  • Restore properly

  • Keep communication calm and clean

If you want a contractor to “sell you a roof,” we’re not your team.

If you want a disciplined restoration partner who understands the claims process, you’re in the right place.

Atlanta-based. Serving homeowners across the Southeast.

Public Adjuster Support

(Separate Entity)

Some clients choose to have their policy reviewed by a licensed public adjusting firm. This firm is a separate legal entity that represents policyholders directly in interpreting coverage and negotiating scope.

PURE does not negotiate insurance claims — we execute mitigation and restoration based on what the policy allows.

If policy clarity is needed, we can route you to the PA intake page.

The Claims-to-Cash

Core System

Intake & Evidence

We capture the facts that shape the claim early.

Mitigation

Prevent further damage and protect the property.

Scope Clarity

Identify what’s missing before it becomes your cost.

Repair Restoration

Trades coordinated and sequenced correctly.

Why Homeowners

Choose PURE?

“PURE helped me understand what my insurance approval actually covered — and what it didn’t. Because everything was documented early, there were no surprises later. That alone saved me thousands.”

Marcus L.

“They weren’t trying to rush repairs or sell me anything. They explained the difference between mitigation and restoration and helped me plan the work correctly from the start.”

Angela R.

“What I appreciated most was the clarity. Photos, notes, timelines — everything was organized and professional. I felt informed and in control instead of reactive.”

David S.

Start With Clarity Before

Your Claim Becomes Final

No pressure. Education first. If you’re better served elsewhere, we’ll tell you.

Frequently Asked Question

Do you work with cash projects too?

Yes. Claims and non-insurance projects are both supported.

Will you “fight my insurance company”?

We don’t negotiate claims. If needed, we can route you to a licensed public adjuster (separate entity).

How fast can you start?

We prioritize mitigation when immediate action is needed. Build-back begins after scope clarity.

Why not just let the carrier handle everything?

Carriers manage claims using standardized scopes that may not reflect real restoration needs. Clarity protects outcomes.

Start With Clarity

Before, Your Claim

Becomes Final...